Why Patient Education Materials Should Target Visual Learners

An estimated 65 percent of the population are thought to be visual learners – people who retain information better by seeing pictures and videos rather than reading text or hearing information delivered orally. In fact, the percentage of visual learners may be much higher (some studies put the figure as high as 85 percent), depending on the methodology of the study and the categories of learning styles included.

Couple that with the sobering statistics from the National Assessment of Adult Literacy showing that nearly half of American adults demonstrate low levels of literacy, and it’s clear that there is no downside to doctors incorporating high-quality visual elements into their patient education materials. Not only will you improve patients’ comprehension of their health and treatment – you may even increase compliance as well.

Read more: http://eyemaginations.com/blog/why-patient-education-materials-should-target-visual-learners

Source: eyemaginations.com

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About PEAS Healthcare

Patient Education and Awareness Series (P.E.A.S™) came into being as India’s first patient education library with its own exhaustive and consistently growing list of medical titles, covering a broad spectrum of health conditions. We created P.E.A.S™ to help patient take informed decision about his/her health condition and at the same time help doctor improve quality of care and enhance treatment compliance. Over the years, we have steadily evolved the quality of content, the range of delivery platforms as well as the canvas of services while serving the medical fraternity in India and other parts of the world. More than 18000 doctors in India use our products and more than 5 million patients view our programs annually. We base our strength on our expert understanding of medical practices, scrutinized and approved by some of the eminent doctors in the country.

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